Partnership Guide
Natural Wallcovering Trade Programs: Distributor & Partner Tiers
Our tiered trade program is designed for distributors, showrooms, design firms and contractors who source wallcovering regularly. Here's how each tier works — pricing, benefits, requirements and how to qualify.
Key Takeaways
- 3 trade tiers — Trade, Distributor, Strategic Partner.
- Pricing improves with volume — deeper discounts at each tier.
- No franchise fees or territory locks — open partnership model.
- Sample support at all tiers — digital kits, swatch packs, specification libraries and project proofing as appropriate.
- Private label available at Distributor and Strategic tiers.
- Marketing support — product photography, spec sheets, installation guides.
- Flexible terms — Net 30 available for qualified accounts.
What Are the Three Trade Tiers?
| Benefit | Trade | Distributor | Strategic Partner |
|---|---|---|---|
| Who qualifies | Designers, architects, contractors | Showrooms, regional distributors | National accounts, multi-location chains |
| Annual volume | No minimum | 200+ rolls/year | 1,000+ rolls/year |
| Pricing tier | Wholesale | Wholesale + volume discount | Best available pricing |
| Sample program | Swatch cards + memos | + Branded swatch book | + Custom sample kits |
| Private label | — | Available (50+ rolls) | Available (50+ rolls) |
| Payment terms | Deposit + balance | Net 30 (qualified) | Net 30–60 (negotiable) |
| Dedicated contact | Shared team | Named account manager | Named account manager |
| Marketing support | Product photos + specs | + Co-branded materials | + Custom marketing assets |
| Priority production | Standard queue | Standard queue | Priority scheduling |
Who Should Apply for Each Tier?
Trade Tier — Design Professionals
- Interior designers and decorators sourcing for individual projects
- Architects specifying wallcovering for commercial or residential projects
- Contractors and installers purchasing on behalf of clients
- Purchasing agents managing hospitality or corporate fit-outs
See our wholesale guide for designers for detailed information on trade account benefits.
Distributor Tier — Regional Partners
- Wallcovering showrooms carrying multiple brands
- Regional building materials distributors
- Design center tenants with walk-in traffic
- Online retailers specializing in wallcovering or interior materials
Strategic Partner — National Accounts
- National wallcovering distributors
- Multi-property hospitality groups
- Large design-build firms with ongoing wallcovering needs
- Retailers building a private label product line
What Marketing Support Is Included?
| Asset | Trade | Distributor | Strategic |
|---|---|---|---|
| High-res product photography | ✓ | ✓ | ✓ |
| Technical spec sheets | ✓ | ✓ | ✓ |
| Installation guides | ✓ | ✓ | ✓ |
| White-label documentation | ✓ | ✓ | ✓ |
| Co-branded brochures | — | ✓ | ✓ |
| Social media content | — | ✓ | ✓ |
| Custom photography | — | — | ✓ |
| Trade show support | — | — | ✓ |
How Do You Apply?
- Contact us with your business name, website and the tier you're interested in
- Brief qualification call (15 minutes) — we discuss your business, target market and volume expectations
- Receive your pricing sheet — tier-specific wholesale pricing for all materials
- Sample kit shipped — physical swatches for your library or showroom
- Place your first order — no long-term contract required; order when you have demand
Timeline: Application to approved account typically takes 3–5 business days. Sample kit arrives within 7–10 days after approval.
What Makes Our Trade Program Different?
- No franchise model: We don't charge territory fees or lock you into exclusive arrangements — you can sell anywhere
- No minimum annual commitment: Trade tier has zero annual minimums — order only when you have projects
- Factory-direct: You're buying factory-direct, not through a distributor — see how the supply chain works
- Full customization access: All trade partners can access OEM/ODM services (Distributor tier and above)
- Transparent pricing: No hidden fees, no "call for pricing" games — you receive a clear price list on approval
- Technical support: Direct access to our material specialists for project-specific guidance on specifications, fire ratings and installation requirements
Frequently Asked Questions
Can I upgrade tiers?
Yes, automatically. As your annual volume grows past a tier threshold, you move to the next tier's pricing and benefits. We review accounts quarterly. You can also request an upgrade review at any time if you anticipate higher volume.
Is there a long-term contract?
No. All trade tiers operate without long-term contracts. You can pause, reduce or increase orders at any time. The relationship is based on mutual value, not a lock-in agreement. Strategic Partners may negotiate framework agreements for specific pricing guarantees, but these are optional.
Do you work with international partners?
Yes — all tiers are open internationally. We ship FOB Shanghai to any destination and can arrange CIF or DDP for qualified accounts. International partners follow the same tier structure with pricing adjusted for trade terms. See our shipping guide and landed cost calculator.
Related Guides
Wholesale for Designers
Trade account details.
Private Label
OEM/ODM services.
Build Product Line
Collection strategy.
Pricing Explained
What drives cost.
First Bulk Order
Complete ordering process.
Top Manufacturers
Brands vs OEM factories.
Join the Trade Program
Apply for your trade tier — receive wholesale pricing, sample guidance and a dedicated account contact within 5 business days.
Apply Now