OEM Guide
Private Label Natural Wallcovering: OEM & ODM Services
Build your own wallcovering brand without building a factory. Here's how private label and OEM programs work — from custom colors and exclusive designs to branded packaging and fulfillment.
Key Takeaways
- Private label MOQ: 50 rolls/SKU — your brand on existing products.
- Custom color MOQ: 100+ rolls — match any Pantone or physical sample.
- Full ODM MOQ: 300+ rolls — unique designs developed to your brief.
- Your branding on everything: Cartons, roll labels, spec sheets, care cards.
- Drop-ship available: We ship directly to your clients under your brand.
- No exclusivity fees: Your designs stay yours — we don't resell them.
- Same QC process: 5-stage quality control applies to all private label orders.
What Is the Difference Between OEM, ODM and Private Label?
| Model | What You Provide | What We Do | MOQ |
|---|---|---|---|
| Private Label | Brand identity (logo, labels) | Produce existing products with your branding | 50 rolls/SKU |
| OEM | Specifications (material, color, size) | Manufacture to your exact specs | 100 rolls/SKU |
| ODM | Design brief (concept, target market) | Design + develop + manufacture the product | 300 rolls/SKU |
Most common path: Start with private label on our existing products (lowest risk, fastest to market), then expand to OEM custom colors as your brand grows, and eventually commission ODM exclusive designs for differentiation.
What Can Be Customized?
| Element | Private Label | OEM | ODM |
|---|---|---|---|
| Material selection | Choose from catalog | Any material we produce | New material combinations |
| Colorway | Existing colors only | Custom Pantone matching | Custom color development |
| Weave pattern | Standard patterns | Standard patterns | Custom weave design |
| Backing type | Standard (paper/non-woven) | Paper, non-woven or peel-stick | Custom backing options |
| Roll dimensions | Standard sizes | Custom width/length | Any dimensions |
| Packaging | Your brand | Your brand | Your brand |
| Documentation | Branded spec sheets | Branded spec sheets | Full branded collateral |
How Does the Private Label Process Work?
- Select products: Browse our catalog and choose the materials and colors for your collection
- Provide brand assets: Logo files (AI/PDF/PNG), brand colors, label layout, any specific copy for spec sheets
- Packaging design: We create carton and label mockups for your approval (1–2 weeks)
- Sample approval: Receive a branded sample set — packaged exactly as your customers will see it
- Production: 4–6 weeks for standard materials; 5–8 weeks for specialty
- Shipping: FOB Shanghai (default) or CIF to your port — see shipping guide
- Reorders: All specs, packaging templates and color formulas stay on file — reorders are faster
Who Uses Private Label Wallcovering?
| Business Type | Use Case | Typical Volume |
|---|---|---|
| Interior design firms | Curated collections under studio brand name | 50–200 rolls/order |
| Wallcovering distributors | House brand alongside designer brands | 200–1,000 rolls/order |
| Hospitality procurement | Standardized finishes across hotel properties | 500–2,000 rolls/order |
| Retail stores | Exclusive store-brand wallcovering line | 100–500 rolls/order |
| E-commerce brands | Direct-to-consumer wallcovering brand | 100–500 rolls/order |
What Are the Costs Beyond Product Price?
- Packaging setup: Included in OEM pricing — no separate packaging fee for standard private label
- Custom color development: One-time lab dip fee ($50–100 per color), credited toward your first production order
- Design development (ODM only): Project-based fee depending on complexity — discussed during briefing
- Printing plates (if custom print patterns): One-time setup cost, retained for future orders
- Shipping and duties: Standard import costs apply — see landed cost guide
Key point: Private label packaging is not an add-on charge — it's included in the per-roll price. You pay the same production cost whether the carton says our name or yours.
What About Intellectual Property?
- Your designs are yours: Custom colorways and ODM designs developed for you are not resold to other buyers
- Color formulas protected: Your custom dye formulas are treated as confidential
- NDA available: We offer non-disclosure agreements for sensitive brand development projects
- No exclusivity fees: We don't charge extra for exclusivity on your custom designs — it's standard practice
Frequently Asked Questions
Can I start with just one SKU?
Yes. Many brands start with a single bestselling material in 3–5 colorways (50 rolls each = 150–250 total rolls). This is enough to test the market under your brand before expanding the collection. We recommend starting with grasscloth or sisal — the highest-demand categories.
Can you drop-ship to my customers?
Yes. We can ship directly to your clients under your brand — they'll never see our name. This is ideal for e-commerce brands and designers who don't want to hold inventory. Drop-ship orders follow standard lead times for production plus shipping.
What if I want to switch factories later?
Your brand assets, designs and packaging templates are your intellectual property — you can take them to any manufacturer. However, custom dye formulas are factory-specific (different equipment produces different results), so color matching with a new factory requires re-development. This is why most private label clients build long-term factory relationships.
Related Guides
Top Manufacturers
Brands vs OEM factories.
First Bulk Order
Complete ordering process.
MOQ Guide
Minimum order quantities.
Quality Control
5-stage QC process.
Pricing Explained
What drives cost.
Shipping Guide
Packaging and transit.
Build Your Brand
Tell us your target market and material preferences — we'll propose a starter collection with pricing and packaging mockups.
Start Private Label