Partnership Program
Become a Distributor
Three partnership tiers for wallcovering dealers, A&D firms and importers — with wholesale pricing, private-label options and dedicated account support. Currently serving distributors on four continents.
Most wallcovering brands lock distributors into rigid programs with high minimums, mandatory showroom purchases and inflexible pricing. We do it differently. As a Chengdu-based manufacturer with 15+ years in the trade, we partner directly with distributors — no traditional distribution channels, no franchise fees, no mandatory showroom fixtures. You get wholesale pricing and the flexibility to build your wallcovering business your way.
Partnership Tiers
| Feature | Authorized Dealer | Premier Partner | Exclusive Partner |
|---|---|---|---|
| Annual Volume | 500+ m² | 2,000+ m² | 5,000+ m² |
| Discount vs Retail | 35–45% | 50–60% | Best pricing (negotiated) |
| Private Label | — | ✓ Available | ✓ Included |
| Territory | Non-exclusive | Priority | Exclusive |
| Sample Program | Standard | Enhanced | Full custom sample books |
| Account Manager | Shared | Dedicated | Dedicated + priority production |
| Payment Terms | 30–50% deposit | Net 30 (after qualifying) | Net 60 |
Pricing Structure
Our distributor pricing is tiered by volume, not by relationship length. A new partner ordering 3,000 m² gets the same pricing as a 5-year partner ordering the same volume. Pricing is transparent and based on:
- Material type — grasscloth, sisal, wood veneer, mica, cork, metallic
- Order volume — per-order quantity drives per-unit pricing
- Customization — standard colorways vs custom dye-matching
- Shipping terms — FOB, CIF or DDP pricing available
See our complete cost guide for detailed pricing by material type.
Private-Label Program
Available to Premier and Exclusive partners. We produce wallcoverings with our partner mills under your branding, your packaging, your product codes. Your customers never see our name.
- Custom packaging — your logo on roll wrapping, labels and sample books
- Product naming — your SKU system, your collection names
- Sample books — professionally bound books with your brand identity
- Setup fee — free for orders of 1,000+ m² per SKU
Tell us about your business, market and volume expectations. We'll respond with a tailored proposal within 48 hours.
Marketing Support
We don't just supply materials — we help you sell them:
- Product photography — high-res images of every SKU for your website and catalog
- Technical data sheets — fire ratings, installation specs, care instructions
- Digital catalog — customizable PDF catalog with your branding
- Installation training — video guides and written documentation for your installer network
- Lead referral — inquiries from your territory are forwarded to you
How to Apply
- Contact us with your company info, target market and estimated annual volume
- We'll send sample materials and a pricing proposal within 48 hours
- Evaluate samples and confirm your product selection
- Place a trial order (no minimum for first order as a new partner)
- After the trial, we formalize the partnership tier based on actual volume
Frequently Asked Questions
What is the minimum order to become a distributor?
Distributor approval is based on business fit, market coverage and annual purchase potential. Your first stock order can be discussed as a trial quantity, while custom colorways and private label orders start at 50 rolls.
Can I sell under my own brand name?
Yes. Our private-label program is available to qualified partners. We produce wallcoverings with your branding, packaging and labeling. OEM and private label orders start at 50 rolls.
Do you offer territory exclusivity?
Territory exclusivity is available at the Exclusive Partner tier (5,000+ m²/year). Premier partners receive priority territory status — we limit other distributors in your region but don't guarantee exclusivity.
Related Guides
Private Label
Build your own wallcovering brand.
Sourcing Guide
Complete 8-step import process.
Brand Comparison
How we compare to top brands.
Cost Guide
Full pricing from FOB to wall.
Partnership terms, pricing tiers and volume thresholds reflect Q2 2026 program structure. Terms may be adjusted for specific markets or product categories. Contact us for a customized proposal.
Start Your Partnership
Join distributors on four continents who source direct-source. No franchise fees, no mandatory purchases — just great materials at the best prices.
✓ No upfront fees · ✓ Free trial order (any size) · ✓ 15+ years manufacturing · ✓ Response within 48 hours
Apply Now