Become a Distributor

Most wallcovering brands lock distributors into rigid programs with high minimums, mandatory showroom purchases and inflexible pricing. We do it differently. As a Chengdu-based manufacturer with 15+ years in the trade, we partner directly with distributors — no middlemen, no franchise fees, no mandatory showroom fixtures. You get factory-direct pricing and the flexibility to build your wallcovering business your way.

Partnership Tiers

Feature	Authorized Dealer	Premier Partner	Exclusive Partner
Annual Volume	500+ m²	2,000+ m²	5,000+ m²
Discount vs Retail	35–45%	50–60%	Best pricing (negotiated)
Private Label	—	✓ Available	✓ Included
Territory	Non-exclusive	Priority	Exclusive
Sample Program	Standard	Enhanced	Full custom sample books
Account Manager	Shared	Dedicated	Dedicated + priority production
Payment Terms	30% deposit	Net 30 (after qualifying)	Net 60

Pricing Structure

Our distributor pricing is tiered by volume, not by relationship length. A new partner ordering 3,000 m² gets the same pricing as a 5-year partner ordering the same volume. Pricing is transparent and based on:

• Material type — grasscloth, sisal, wood veneer, mica, cork, metallic
• Order volume — per-order quantity drives per-unit pricing
• Customization — standard colorways vs custom dye-matching
• Shipping terms — FOB, CIF or DDP pricing available

See our complete cost guide for detailed pricing by material type.

Private-Label Program

Available to Premier and Exclusive partners. We manufacture wallcoverings with your branding, your packaging, your product codes. Your customers never see our name.

• Custom packaging — your logo on roll wrapping, labels and sample books
• Product naming — your SKU system, your collection names
• Sample books — professionally bound books with your brand identity
• Setup fee — free for orders of 1,000+ m² per SKU

Marketing Support

We don't just supply materials — we help you sell them:

• Product photography — high-res images of every SKU for your website and catalog
• Technical data sheets — fire ratings, installation specs, care instructions
• Digital catalog — customizable PDF catalog with your branding
• Installation training — video guides and written documentation for your installer network
• Lead referral — inquiries from your territory are forwarded to you

How to Apply

1. Contact us with your company info, target market and estimated annual volume
2. We'll send sample materials and a pricing proposal within 48 hours
3. Evaluate samples and confirm your product selection
4. Place a trial order (no minimum for first order as a new partner)
5. After the trial, we formalize the partnership tier based on actual volume

Frequently Asked Questions

What is the minimum order to become a distributor?

Our Authorized Dealer tier starts at 500 m² per year with no upfront commitment. Your first order can be any size — we use annual volume to determine your tier and pricing level.

Can I sell under my own brand name?

Yes. Our private-label program is available to Premier and Exclusive partners. We produce wallcoverings with your branding, packaging and labeling. Setup is free for orders of 1,000+ m² per SKU.

Do you offer territory exclusivity?

Territory exclusivity is available at the Exclusive Partner tier (5,000+ m²/year). Premier partners receive priority territory status — we limit other distributors in your region but don't guarantee exclusivity.

Related Guides

Partnership terms, pricing tiers and volume thresholds reflect Q2 2026 program structure. Terms may be adjusted for specific markets or product categories. Contact us for a customized proposal.