Brand Guide
Best Grasscloth Brands Compared
An unbiased ranking of grasscloth wallcovering brands — scored on material quality, design range, pricing and availability. Written by a manufacturer who supplies materials to several of these brands.
Choosing a grasscloth brand is confusing — prices range from $15 to $90+ per square meter for materials that look remarkably similar. Are you paying for better quality, or just a bigger brand name? As a manufacturer who supplies raw materials to several of these brands, we have 15+ years of production-level insight into what actually differentiates them. Here’s an honest, data-driven comparison.
How We Evaluated These Brands
As a natural wallcovering manufacturer, we have a unique perspective — we see what goes into these products at the raw material and production level. We scored each brand on five criteria:
- Material Quality — fiber grade, weave consistency, backing durability
- Design Range — number of patterns, colorways and material types offered
- Price Value — quality-to-cost ratio compared to the market
- Availability — in-stock rates, lead times, distribution reach
- Trade Support — sample programs, spec documentation, installer resources
Brand-by-Brand Review
1. Phillip Jeffries — The Industry Standard
Best for: Designers who need the widest selection and strongest brand recognition.
PJ is the brand every US installer knows by name. Their grasscloth library exceeds 200 colorways across seagrass, sisal, abaca, jute and specialty fibers. Color consistency is industry-leading (±2–3% dye tolerance). The trade-off is price: PJ retail runs $30–$80+/m² — a significant premium over other quality brands.
- Material Quality: ★★★★★
- Design Range: ★★★★★
- Price Value: ★★☆☆☆
- Availability: ★★★★☆
- Trade Support: ★★★★★
→ Read our full PJ alternative guide
2. Thibaut — Best Overall Value
Best for: Designers seeking high quality at a more accessible price point.
One of America's oldest wallcovering companies, Thibaut has built a reputation for consistent quality without the luxury markup. Their grasscloth collection is smaller than PJ's but covers all major material types. Pricing at $20–$50/m² makes them the sweet spot for quality-conscious buyers.
- Material Quality: ★★★★☆
- Design Range: ★★★★☆
- Price Value: ★★★★☆
- Availability: ★★★★☆
- Trade Support: ★★★★☆
3. Schumacher — The Design Statement
Best for: High-end projects where wallcovering IS the design feature.
Schumacher doesn't compete on price — they compete on artistic vision. Their grasscloth and natural fiber collections feature bold patterns, unexpected color combinations and collaborations with top designers. Pricing at $35–$90/m² matches or exceeds PJ, but the design differentiation justifies it for statement installations.
- Material Quality: ★★★★★
- Design Range: ★★★★☆ (smaller but curated)
- Price Value: ★★☆☆☆
- Availability: ★★★☆☆
- Trade Support: ★★★★☆
4. Arte — European Innovation Leader
Best for: Contemporary European projects and material experimentation.
Belgian-headquartered Arte pushes boundaries with unconventional textures, metallic treatments and 3D effects. Their design language is distinctly modern — more architectural than decorative. Pricing at €25–€70/m² reflects European production standards and design investment. US distribution is more limited than domestic brands.
- Material Quality: ★★★★★
- Design Range: ★★★★★ (innovative)
- Price Value: ★★★☆☆
- Availability: ★★★☆☆ (US limited)
- Trade Support: ★★★☆☆ (US limited)
→ Read our full Arte alternative guide
5. Kravet — The Reliable Workhorse
Best for: A&D firms that need consistent supply and value pricing.
Kravet's strength is dependability. Their grasscloth program covers standard materials at competitive prices ($18–$45/m²) with reliable stock availability. They're not the design leader, but for specifiers who need a safe, proven choice, Kravet delivers without surprises.
- Material Quality: ★★★★☆
- Design Range: ★★★☆☆
- Price Value: ★★★★☆
- Availability: ★★★★★
- Trade Support: ★★★★☆
6. Seabrook — Budget-Friendly Quality
Best for: Cost-conscious projects that still need real natural materials.
Seabrook positions below the luxury tier with pricing at $15–$35/m² — the most accessible among established US brands. Material quality is solid though the range is narrower. An excellent choice for large-area residential installations where budget matters but vinyl isn't acceptable.
- Material Quality: ★★★☆☆
- Design Range: ★★★☆☆
- Price Value: ★★★★★
- Availability: ★★★★☆
- Trade Support: ★★★☆☆
Price Comparison Chart
| Brand | Grasscloth | Sisal | Wood Veneer | Metallic |
|---|---|---|---|---|
| Phillip Jeffries | $35–$55 | $40–$65 | $50–$80+ | $55–$90+ |
| Thibaut | $22–$40 | $28–$45 | $35–$55 | $40–$60 |
| Schumacher | $38–$60 | $45–$70 | $55–$90 | $60–$95 |
| Arte | €30–€50 | €35–€55 | €50–€70+ | €45–€70 |
| Kravet | $20–$38 | $25–$42 | $35–$50 | $40–$55 |
| Seabrook | $16–$30 | $20–$35 | — | $25–$40 |
| Direct (Our FOB) | $4–$8 | $5–$10 | $8–$15 | $10–$18 |
Request free swatches and judge the quality difference yourself. We ship samples worldwide.
The Direct-from-Manufacturer Alternative
Every brand on this list sources raw materials from Asian manufacturers — the same supply chain we operate in. The price difference between brands and direct sourcing reflects branding, showrooms, multi-tier distribution and marketing — not material quality.
Direct sourcing makes sense when:
- You order 200+ m² regularly (distributor, hotel group, large A&D firm)
- You need custom colors that brands don't stock
- You want private-label wallcoverings for your own brand
- Your priority is maximum margin on material costs
→ See our complete sourcing guide and distributor partnership program
Frequently Asked Questions
Which brand has the best grasscloth quality?
Phillip Jeffries, Schumacher and Arte share the top tier for material quality — all source premium fibers and maintain tight QC standards. Thibaut and Kravet are close behind. The quality gap between top-tier brands is smaller than most people expect — the real differences are in design curation and brand positioning.
Is Phillip Jeffries worth the price?
For designers who value the widest colorway selection, instant brand recognition with clients, and the industry's best trade support — yes. For volume buyers or distributors where cost matters more than brand cachet — the same materials are available at 40–60% less through direct sourcing or value brands like Thibaut and Kravet.
What's the cheapest grasscloth brand that's still good quality?
Seabrook offers the lowest-priced branded grasscloth with acceptable quality. For maximum value with better quality, direct-from-manufacturer sourcing (like ours) provides premium materials at $4–$8/m² — comparable to top-tier brand materials at a fraction of the price.
Do all these brands source from China?
Most source natural fiber materials from Asian manufacturers (primarily China, India and the Philippines). Some do final processing or quality inspection in their home markets. The raw materials and core weaving are predominantly Asian — this is simply where the skilled labor and agricultural supply chains exist.
Related Guides
Brand pricing reflects Q2 2026 retail/trade estimates in USD (EUR for Arte). Prices vary by dealer, region, quantity and specific SKU. Our FOB pricing is for direct orders of 200+ m². This comparison is based on our experience as a manufacturer — brand rankings reflect our professional assessment, not paid endorsement.
Compare Quality First-Hand
Order our sample kit and compare side-by-side with any brand on this list. Same natural fibers, premium finish — at factory-direct pricing.
✓ Free samples worldwide · ✓ 15+ years manufacturing experience · ✓ Supplying 40+ countries · ✓ Response within 24 hours
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